Why the Giraffe is the Mascot for RAISE: A Personal Story

Nov 18 / Kristal Frazier
When creating RAISE, I knew I wanted a mascot that wasn’t just symbolic but deeply meaningful to what we stand for—raising funds, raising voices, and raising confidence. The giraffe wasn’t just an animal I admired; it became a representation of my journey and the values that RAISE embodies.

Standing Tall: Literally and Figuratively


At 5’10”, I’ve been tall my whole life. Growing up, being taller than most of my peers came with its challenges. I often felt like I stood out, and not always in a way I wanted. But over time, I learned to embrace my height as a strength. Standing tall wasn’t just about physical stature—it became about confidence, visibility, and owning my presence in any room.

In fundraising and communication, standing tall is essential. It’s about being bold, commanding attention, and leading with assurance. The giraffe, with its towering height and elegance, perfectly symbolizes this. It’s a reminder to fundraisers and speakers to own their unique strengths and stand tall in their purpose.

Raising Your Voice, Just Like the Giraffe


Though giraffes are quiet creatures, their height allows them to communicate and make an impact in their environment. For fundraisers, raising your voice—literally and metaphorically—is critical. Whether it’s making the ask, presenting to donors, or advocating for a cause, your voice is your most powerful tool.

I’ve been in rooms where raising my voice felt daunting, but every time I chose to speak up, it made a difference. RAISE is here to help you find that voice, amplify it, and use it effectively to inspire action.

Raising Funds: Stretching for Success

Giraffes are known for sticking their necks out to reach the highest leaves. This is exactly what fundraisers do when asking for support. It takes courage, strategy, and persistence to secure the resources your organization needs.

Over the years, I’ve learned that success in fundraising comes from a willingness to stretch—to go beyond your comfort zone and confidently make the ask. The giraffe’s boldness and persistence are a perfect metaphor for the work we do at RAISE.

A Personal Symbol of Strength and Joy

The giraffe is more than just a mascot—it’s a symbol of strength, grace, and optimism. Its sunny demeanor and towering confidence remind us that fundraising and communication can be joyful, impactful, and transformative. And for me, it’s a reminder of the journey I’ve been on, from embracing my height to empowering others to stand tall in their own work.

Raising Together with RAISE

When you join RAISE, you’re not just accessing tools and training; you’re stepping into a community that celebrates growth, courage, and impact. Like the giraffe, you’re standing tall, raising your voice, and reaching for success in your fundraising journey.
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