Causality Brand Grant
Causality offers full (pro bono) and matching (partial, funding requirement of 50%) service grants to help nonprofits have access to their services at no or low cost. "Causality can help you build your “toolbox” of dynamic and sustainable communications elements and empower you to use them—elevating your brand and enhancing your ability to serve." Check out my interview with Terri Gaines, President of Causality:
Can you tell me about your organization?
My husband, Steve, and I started a small branding firm in the late 90s and grew it to an award-winning advertising agency with a staff of 15+. We had clients large and small, from insurance to banking to small businesses, and we were very successful."
"Over time, we found that our work for nonprofits was the work that we enjoyed most. In 2009, we rebranded to Causality to work exclusively with nonprofits and good causes. We have a core staff of designers and web developers who have been with us since the early days who all embrace our mission. We are grateful to do our part to help make a difference. It is the motivation behind our tag line: Do good, help others, go home happy.
In the 10 years we've been Causality, we’ve also added government agencies and education clients to the mix. We found that their needs and our solutions are very similar to those of nonprofits. We now provide our branding, marketing, graphic design and web site design services exclusively for nonprofits, government agencies and education clients across the U.S."
Where did the idea for a service grant come from?
"Even before we were Causality we had always done pro bono work whenever we could. We found that much of our pro bono work was repeat work. It’s great to develop long-term relationships, that’s very important to us, but we also wanted a means to offer our pro bono services to a more diverse audience of nonprofits and to contribute to help solve their branding challenges.
Shortly after we rebranded to Causality, we launched the first Brand Grant offering Full Grants to qualifying nonprofits through an application process. We received 50 applications that first time and we awarded two pro bono projects. We continued by doing this twice a year.
During that first year, we received input from medium to larger organizations who were interested in the program but felt they their needs differed from those of the smaller nonprofits. They typically had some level of funding or the capacity to raise funding for certain projects but we're looking at ways to extend that funding. In 2011, we added the Matching Grant program, which is a partial pro bono grant."
This Services-Based Grant covers:
Brand assessment and development
Identity design or logo refresh
Marketing materials (brochures, newsletters, annual reports, appeals)
Event branding (luncheons, galas, festivals)
Campaign development (awareness, messaging, capital, membership)
WordPress web site design and build
Digital/social media graphics
Join Causality’s email list to stay updated on their 2025 application deadlines and unlock the potential to transform your nonprofit’s communications.
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